Like any other profession, the list industry offers a wide range of lists, and utilizing a seasoned list professional is crucial for finding the most responsive files.
With over 65,000 direct mail, telemarketing, and email lists available, a qualified list broker can help navigate the various sources of postal, telemarketing, and email lists.
While most of the costs in direct mail involve printing, fulfillment, and postage, a proven direct mail list is essential for a successful campaign. Without it, the entire direct mail effort could be at risk.
Many direct mail professionals value list brokers and prefer to outsource list purchasing to brokerage firms, as there are no additional costs for hiring a list broker. List brokers typically earn an industry-standard commission of 20% from list managers, and companies ordering lists directly do not receive broker discounts.
List brokers often have access to research tools that enable them to identify the most suitable lists and obtain usage information on which lists have been successful for other companies.
Generally, most list brokers provide a free, detailed list proposal, allowing companies to make informed decisions based on price, list usage, quantity, update frequency, and other factors.