These prospective continuing education students have filled out a form requesting assistance in finding a college or trade school to help them acquire a degree. Many of these individuals, including those in the job market, current military personnel, veterans, and members of the reserves or National Guard, are seeking educational opportunities that allow them to maintain their current positions while pursuing a degree.
With an average age ranging from 18 to 40, these career-oriented individuals are looking for continuing education courses to advance their knowledge and explore new career paths. The courses they are interested in include business, technology, medical, education, dental, plumbing, legal, electrical, fine arts, and more, all aimed at earning degrees and certifications.
This group of college degree seekers is among the most responsive consumer segments on the market. They are actively searching for brick-and-mortar schools or online distance learning programs to achieve their educational goals.
This list is ideal for targeting offers related to continuing education, distance learning, and educational opportunities. It is also suitable for business and financial opportunities, retail and catalog promotions, seminars, financial planning, self-improvement products and services, and more. By engaging with these leads effectively, marketers can tap into a motivated audience eager to advance their education.
Additionally, focusing on quality leads can enhance the effectiveness of outreach efforts, ensuring that marketing campaigns resonate with this highly engaged group.