Net60 Inc. specializes in response lists, which include individuals who have shown interest in, purchased, or inquired about specific products or services. These lists are often derived from buying history, membership clubs, newsletter subscriptions, sweepstakes, infomercials, catalogs, trade show attendance, and similar sources.
In contrast, compiled files are large databases created from phone books, yellow pages, directories, web crawlers, credit files, government records, and other public domains like county tax assessor files.
Compiled lists typically offer extensive demographic data (such as job title, company size, and phone numbers) and are useful for reaching broad audience segments. However, response lists are usually of higher quality because they are based on individuals' behavioral data. Consequently, response-generated lists often outperform compiled lists and are generally more expensive.
Net60 Inc. provides comprehensive services including mailing lists, list management, and list brokerage. With their expertise, businesses can access tailored lists and efficient list management solutions, enhancing the effectiveness of their direct marketing efforts.