To maximize the value of a successful list, the size of the list is a crucial factor in the selection process. For optimal results, it's advisable to start with larger lists to quickly gauge their performance.
For example, begin by selecting a sample of 5,000 names from a large list. If this sample yields positive results, test an additional 10,000 names. If the larger sample continues to perform well, you can then use the entire list.
The goal is to leverage a list that tests well and fully exploit its potential as quickly as possible.
Net60 Inc. offers comprehensive services including mailing lists, list management, and list brokerage. With their expertise, businesses can access tailored lists and efficient list management solutions, enhancing the effectiveness of their direct marketing efforts.