Blog

In a world where consumers are constantly bombarded by digital ads, it’s easy to forget the power of traditional marketing methods—especially direct mail...

Direct mail remains one of the most effective ways to reach targeted customers, but its success hinges on one key element: the list.

Learn how data hygiene boosts the effectiveness of direct mail campaigns by ensuring accuracy, reducing costs, and improving customer targeting.

Discover why direct mail is more targeted, effective, and measurable than mail inserts for boosting engagement and campaign ROI.

The fact that we’re still asking whether direct mail marketing is a valid option proves its enduring relevance

In 2024, direct mail is resurging, combining proven methods with innovations like personalization and AR to cut through digital noise

Discover how to choose intent data topics for direct mail campaigns that address buyer pain points, personalize outreach, and boost engagement.

Direct mail boosts election campaigns, offering targeted, personal voter connections and complementing digital strategies for lasting impact.

Explore the real impact of intent data—what works, what doesn’t, and how it can enhance your marketing efforts for better targeting and timing.

Net60 Inc. delivers high-quality intent data, helping B2B teams identify engaged prospects, target key accounts, and boost campaign success.

Data privacy is essential. Businesses must protect data, ensure transparency, and build trust to navigate today’s evolving, data-driven landscape.

Multichannel marketing is essential. Use intent data to engage the right audience at the right time with personalized messages across channels.